What is the buzz strategy that created the boom of beauty trend gimmicks “VT”, “CICA”, and “Itai Cosmetics”?

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What is the buzz strategy that created the boom of beauty trend gimmicks “VT”, “CICA”, and “Itai Cosmetics”?

美容トレンドの仕掛け屋「VT」”CICA”や”痛いコスメ”のブームをつくっ たバズ戦略とは?
美容トレンドを次々と生み出す韓国企業「VT」ですが、日本においてはどの ように市場を開拓していったのでしょうか。今回は、VT COSMETICS 営業…
https://news.mynavi.jp/article/20240918-3020071/

What is the buzz strategy that created the boom of beauty trend gimmicks “VT”, “CICA”, and “Itai Cosmetics”?
VT is a Korean company that creates beauty trends one after another, but how did they develop the market in Japan? This time, VT COSMETICS sales …
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.

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