330,000 copies in Japan and overseas in 10 months, but the Z generation is a big buzz even though it is a high price range!?
発売10カ月で国内外33万本、高価格帯なのにZ世代に大バズり!?「思考 を止めない」シャープペン …
ぺんてる」の商品企画グループ・大澤成さんと、マーケティング課の小中真哉さんに 話を伺った。 □トレンドのツボを押さえ、学生から支持される「オレンズ AT」
https://news.goo.ne.jp/article/onenews/business/onenews-1172883.html
330,000 copies in Japan and overseas in 10 months, but the Z generation is a big buzz even though it is a high price range!?
We talked to Pentel’s product planning group, Nari Osawa, and Shinya Konaka of the Marketing Division. □ “Oren’s AT”, which is supported by students, holding down the points of trends
* Translated with Google’s automatic translation function. If you have any mistranslation, please contact us.
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