Kodansha’s “Manga/IP” all-out strategy revealed by “internal documents” Manga is the star, but “Weekly Gendai” and women’s magazines…
講談社 ｢内部資料｣が示す｢漫画･IP｣全振り戦略 漫画は花形だが『週刊 現代』や女性誌は…
世界的ブームが続く日本のアニメ・エンタメ。3兆円経済圏の頂点に君臨するのが、 漫画原作を供給し、IP（知的財産）の創出源となる大手総合出版社だ。 集英 社、…
Kodansha’s “Manga/IP” all-out strategy revealed by “internal documents” Manga is the star, but “Weekly Gendai” and women’s magazines…
Japanese anime entertainment continues to be a worldwide boom. At the top of the 3 trillion yen economic zone are the major general publishing companies that supply manga‘s original works and are the source of IP (intellectual property) creation. Shueisha, …
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.
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