30th year of “Yes, let’s go to Kyoto.” Why are tourist destinations becoming “deeper”?

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30th year of “Yes, let’s go to Kyoto.” Why are tourist destinations becoming “deeper”?

30年目の「そうだ 京都、行こう。」なぜ観光地が“ディープ化”してい るのか?
JR東海が展開している、京都を舞台にした観光キャンペーン「そう だ 京都、行こう。」。1993年から展開しており、今年で30周年目を迎えてい ます。

30th year of “Yes, let’s go to Kyoto.” Why are tourist destinations becoming “deeper”?
JR Tokai is developing a Tourism campaign set in Kyoto called “Yes, Kyoto, let’s go.” It has been in operation since 1993, and this year marks its 30th anniversary.
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.

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