We covered the background of the Hakuba area in Nagano Prefecture, where the summer season continues to be strong, and the next steps to attract inbound tourists.

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We covered the background of the Hakuba area in Nagano Prefecture, where the summer season continues to be strong, and the next steps to attract inbound tourists.

夏シーズンの好調続く長野県白馬エリア、その背景と、インバウンド誘 客への次の一手を取材した
大町市、白馬村、小谷村を管轄する地域連携DMO「HAKUBA VALLEY TOURISM」による と、2023年の3市村への夏期観光客数は、コロナ前2019年比162%の約266万 人。長野県…
https://www.travelvoice.jp/20240818-155929

We covered the background of the Hakuba area in Nagano Prefecture, where the summer season continues to be strong, and the next steps to attract inbound tourists.
According to HAKUBA VALLEY TOURISM, a regional collaboration DMO that has jurisdiction over Omachi City, Hakuba Village, and Otari Village, the number of summer tourists to the three cities in 2023 will be 162% of the pre-coronavirus 2019 level. Approximately 2.66 million people. Nagano Prefecture…
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.

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