New rice from Fukui’s branded rice “Ichihomare” is now available in stores at a price 60% higher than last year…Production volume increased by 2,000 tons…

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New rice from Fukui’s branded rice “Ichihomare” is now available in stores at a price 60% higher than last year…Production volume increased by 2,000 tons…

福井のブランド米「いちほまれ」の新米、昨年より価格6割高で店頭に …生産量は2000トン増 …
昨年産の供給不足や、外食・インバウンド(訪日外国人客)向けの需要増加 … 外国人観光客向けに二重価格、「おもてなし日本」での導入に賛否. 15:54.
https://www.yomiuri.co.jp/economy/20240921-OYT1T50216/

New rice from Fukui’s branded rice “Ichihomare” is now available in stores at a price 60% higher than last year…Production volume increased by 2,000 tons…
Insufficient supply of last year’s products and increased demand for eating out and inbound tourists (foreign tourists visiting Japan)… Pros and cons of introducing double pricing for foreign tourists in “Omotenashi Japan”. 15:54.
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.

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