Building a DMP and creating a data utilization organization with the aim of becoming a repeat tourist destination [Interview with the Hiroshima Prefecture Tourism Federation]
リピートされる観光地を目指したDMP構築とデータ活用組織作り【広島 県観光連盟インタビュー】
プロモーションは実行後の効果が表れやすい一方で、消えるのも早く、いわゆるペン シル型の施策であり、獲得できる観光客も初めて広島を訪れる人たちが中心 だっ…
https://manamina.valuesccg.com/articles/3208
Building a DMP and creating a data utilization organization with the aim of becoming a repeat tourist destination [Interview with the Hiroshima Prefecture Tourism Federation]
While promotions tend to show their effects once they are implemented, they also disappear quickly; they are so-called pencil-type measures, and the tourists they attract are mainly those visiting Hiroshima for the first time. .
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.
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