“Beef skewers that cost 3,000 yen each are not expensive!” Watami president Miki Watanabe reveals her inbound development strategy
「1本3000円の牛串は高くない！」ワタミの渡邉美樹社長がインバウン ドの開拓戦略を激白
居酒屋チェーンのワタミが昨秋、外国人観光客があふれる、東京・築地の場 外市場に新業態の「築地 牛武」を出店した。同店は、1本3000円という、超プレミア ム…
https://diamond.jp/articles/-/344625
“Beef skewers that cost 3,000 yen each are not expensive!” Watami president Miki Watanabe reveals her inbound development strategy
Last fall, the izakaya chain Watami opened a new business called “Tsukiji Ushitake” in the Tsukiji outer market in Tokyo, which is overflowing with foreign tourists. The store sells ultra-premium bottles at 3,000 yen each…
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.
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