Asahi Beer becomes an unexpected hit due to inbound consumption – Nikkei Business
アサヒビール、想定外ヒットを生む訪日消費 – 日経ビジネス
アサヒビールが世界発信拠点の設置などでインバウンド（訪日外国人）向け 事業に注力する。きっかけは、新商品「生ジョッキ缶」が訪日韓国人の間で大人気 に…
https://business.nikkei.com/atcl/NBD/19/special/01810/
Asahi Beer becomes an unexpected hit due to inbound consumption – Nikkei Business
Asahi Breweries will focus on business targeting inbound tourists (foreigners visiting Japan) by establishing a global base. The impetus was that the new product “Nama Mug Can” became very popular among Koreans visiting Japan.
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.
Comments