[A must-read for the uncle generation! ] Why the “non-alcoholic” trend is progressing in Japan, especially among young people
【おじさん世代、必読！】若年層を中心に“ノンアルコール”トレンドが 日本で進む理由
国内売上No.1の海外プレミアムビール、ハイネケンが行った消費者動向リサーチ GlobalData 2023の結果、世界的に18～34歳の若年層では、定期的な飲酒をする人…
https://news.yahoo.co.jp/articles/417bab41bb47e30a5240adfbe017e16a69a8e1bc
[A must-read for the uncle generation! ] Why the “non-alcoholic” trend is progressing in Japan, especially among young people
As a result of GlobalData 2023, a consumer trend research conducted by Heineken, the overseas premium beer with the No. 1 sales in Japan, the number of regular drinkers among young people aged 18 to 34 worldwide is…
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