“Great research” beyond N=1: Kao uses it for business strategy – Nikkei Cross Trend
N＝1の先にある「スゴ腕リサーチ」 花王は事業戦略に活用 – 日経クロ ストレンド
マーケティングで一人ひとりの生活者に向き合う「N=1」調査がブームになるなど定 性調査の重要性が増し、人間を中心に捉えるデザインリサーチのアプローチが…
https://xtrend.nikkei.com/atcl/contents/18/01034/00001/
“Great research” beyond N=1: Kao uses it for business strategy – Nikkei Cross Trend
The importance of qualitative research has increased, such as the boom in “N=1” research that deals with individual consumers in marketing, and the approach of design research that focuses on people is…
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