There is research behind BeReal’s rapid rise. Top executives tell us why it is the #1 Gen Z trend.

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There is research behind BeReal’s rapid rise. Top executives tell us why it is the #1 Gen Z trend.

BeReal躍進の裏にリサーチあり トップが語る、Z世代トレンド1位の理 由
通知が来たら2分以内に撮影して投稿する必要がある写真SNS「BeReal」は、若者から 絶大な支持を受けている。移り気なZ世代やα世代の心をつかみ、躍進する秘訣…
https://xtrend.nikkei.com/atcl/contents/casestudy/00012/01552/?i_cid=nbpnxr_child

There is research behind BeReal’s rapid rise. Top executives tell us why it is the #1 Gen Z trend.
BeReal, a photo SNS that requires users to take and post photos within two minutes of receiving a notification, has received overwhelming support from young people. The secret to winning the hearts of the fickle Gen Z and Alpha generations and making a breakthrough…
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.

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