The appeal of B2B marketing is the 7:3 balance between “science” and “sensibility” – Nikkei Cross Trend

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The appeal of B2B marketing is the 7:3 balance between “science” and “sensibility” – Nikkei Cross Trend

「科学」と「感性」、7対3のバランスがB2Bマーケの魅力 – 日経クロス トレンド
日経クロストレンドから『儲けの科学 The B2B Marketing』が発売。日本の BtoBマーケティングの第一人者であるシンフォニーマーケティングの庭山一郎氏によ る最…
https://xtrend.nikkei.com/atcl/contents/18/00974/00004/

The appeal of B2B marketing is the 7:3 balance between “science” and “sensibility” – Nikkei Cross Trend
Nikkei Cross Trend has released “The Science of Profitability The B2B Marketing”. The latest by Ichiro Niwayama of Symphony Marketing, a leading expert in BtoB marketing in Japan.
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.

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