The desire for “authenticity” as seen from a marketing perspective [Commentary: Mr. Takashi Okutani of Oisix La Daichi]
マーケティング目線で見えてきた「本物さ」の希求【解説：オイシック ス・ラ・大地 奥谷孝司氏】
コンサル大手のアクセンチュアは2024年2月29日、世界の生活者トレンドをま とめた年次レポート「アクセンチュア ライフ トレンド.
https://agenda-note.com/brands/detail/id=5844
The desire for “authenticity” as seen from a marketing perspective [Commentary: Mr. Takashi Okutani of Oisix La Daichi]
On February 29, 2024, Accenture, a major consulting company, released its annual report, “Accenture Life Trends,” which summarizes consumer trends around the world.
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.
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