Shiseido “Elixir” makes a big comeback from slowing growth – Behind the scenes of marketing strategy renewal – Nikkei Cross Trend
資生堂「エリクシール」成長鈍化から大逆転 マーケ戦略刷新の舞台裏 – 日経クロストレンド
資生堂の化粧品ブランド「エリクシール（ELIXIR）」は、数多くのマスブランドを抱 える同社において、主力ブランドの一つだ。従来はターゲットを全方位に…
https://xtrend.nikkei.com/atcl/contents/18/00981/00004/
Shiseido “Elixir” makes a big comeback from slowing growth – Behind the scenes of marketing strategy renewal – Nikkei Cross Trend
Shiseido’s cosmetics brand “ELIXIR” is one of the company’s main brands, which has many mass brands. Previously, the target was set in all directions …
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.
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