Kanro’s head of marketing reveals the challenges of “emotional products” for Generation Z – Nikkei Cross Trend
カンロのマーケ本部長が明かす Z世代向け「エモい商品」の課題とは – 日経クロストレンド
お菓子メーカー界で「Z世代マーケ巧者」であるカンロ。昨今のグミブームも後押し し、キャンディー市場（グミやあめなどを合わせた市場）においてトップ…
https://xtrend.nikkei.com/atcl/contents/casestudy/00012/01444/?i_cid=nbpnxr_index
Kanro’s head of marketing reveals the challenges of “emotional products” for Generation Z – Nikkei Cross Trend
Kanro is a “Gen Z marketing expert” in the candy maker world. Supported by the recent gummy boom, we are at the top of the candy market (combining gummy, candy, etc. market).
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.
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