Shimamura uses AI model “Runa” in advertisements, quickly responds to trends and appeals to young women

しまむらが広告にAIモデル「瑠菜」を起用トレンドに素早く対応、若い女性にアピールも
また、若い年代層はトレンドやファッションに関する情報を、チラシなどの広告ではなくＳＮＳから取得する傾向が強いという。そうした状況を踏まえ、今回初めて…
https://www.sankei.com/article/20240522-JSHRJKL6TFC45PCRGT5H6TE5PA/

Shimamura uses AI model “Runa” in advertisements, quickly responds to trends and appeals to young women
Additionally, younger age groups have a strong tendency to obtain information about trends and fashion from SNS rather than advertisements such as flyers. In light of these circumstances, this is the first time…
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.

Shimamura uses AI model “Runa” in advertisements, quickly responds to trends and appeals to young women

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