100,000 bottles in one week Lawson’s “yurui illustration” drink stimulates Generation Z – Nikkei Cross Trend
1週間で10万本 ローソン「ゆるいイラスト」飲料がZ世代を刺激 – 日経 クロストレンド
Z世代をターゲットにしたローソンのチルド飲料が好調だ。第1弾は発売後1週間で 10万本、第2弾は1週間で12万本売れている。新たに発売する第3弾を含め…
https://xtrend.nikkei.com/atcl/contents/18/00991/00004/?i_cid=nbpnxr_index
100,000 bottles in one week Lawson’s “yurui illustration” drink stimulates Generation Z – Nikkei Cross Trend
Lawson’s chilled drinks targeted at Generation Z are selling well. The first edition sold 100,000 copies within a week of its release, and the second edition sold 120,000 copies within a week. Including the newly released third edition …
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