“Black Label” sales have increased 1.9 times in 9 years Sapporo, the essence of marketing that refines individuality – Nikkei Cross Trend
「黒ラベル」は9年で1.9倍に サッポロ、個性を磨くマーケの神髄 – 日 経クロストレンド
近年、ビールは酒類市場における存在感を年々失い続けてきた。そんな中、販売実績 を伸ばしてきたのが、サッポロビールの「黒ラベル」だ。2023年の黒ラベル…
https://xtrend.nikkei.com/atcl/contents/casestudy/00012/01461/
“Black Label” sales have increased 1.9 times in 9 years Sapporo, the essence of marketing that refines individuality – Nikkei Cross Trend
In recent years, beer has continued to lose its presence in the alcoholic beverage market year by year. Meanwhile, Sapporo Beer’s “Black Label” has been increasing its sales. 2023 Black Label …
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.
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