What is Mizkan’s TikTok strategy that created the new genre “Outdoor x Hot Pot” and developed a new customer base?
新ジャンル「アウトドア×鍋」を生み、新たな顧客層を開拓したミツカ ンの TikTok 戦略とは
同社はいかにしてトレンドをつかみ、拡散を起こして成果につなげたのか？ 施策を担当したミツカン コミュニケーション戦略部 利井瞳氏とTikTok for Business…
https://digiday.jp/sponsored/what-is-mizkans-tiktok-strategy-that-created-the-new-genre-outdoor-x-hot-pot-and-developed-a-new-customer-base/
What is Mizkan’s TikTok strategy that created the new genre “Outdoor x Hot Pot” and developed a new customer base?
How did the company grasp the trend, spread it, and turn it into results? TikTok for Business with Hitomi Toshii of Mizkan Communication Strategy Department, who was in charge of the initiative.
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.
Comments