What is at stake is a “sense of balance” How should companies face the megatrend of “supportive consumption” in the era of expedient consumption?
問われるのは“バランス感覚” コト消費時代のメガトレンド「応援消費 」に企業はどう向き合うべきか
水越：はい。社会貢献や環境配慮を打ち出す「ソーシャルマーケティング」は長期的 なトレンドとして続いており、その一環として応援消費の機会は増加…
https://markezine.jp/article/detail/45552
What is at stake is a “sense of balance” How should companies face the megatrend of “supportive consumption” in the era of expedient consumption?
Mizukoshi: Yes. “Social marketing”, which promotes social contribution and environmental consideration, continues as a long-term trend, and as part of this, opportunities for supporting consumption are increasing.
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.
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