What is the desire behind Taipa? – The development of Kao’s “Bab” product for the Z generation, commonly known as “Afudake”…
タイパの裏にある欲望とは――花王「バブ」が出したZ世代向けの商品、 通称「あふだけ」の開発 …
世の中の様々な事象（トレンド）に隠された消費者の欲望を紐解き、それら をマーケティングに活かせるよう、体系的な理解に落とし込むべく調査研究をしてお ります…
https://markezine.jp/article/detail/45063
What is the desire behind Taipa? – The development of Kao’s “Bab” product for the Z generation, commonly known as “Afudake”…
We conduct research to unravel consumer desires hidden in various phenomena in the world (trends) and to systematically understand them so that they can be utilized in marketing. …
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.
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