Donki’s UGC Utilization Technique: 100,000 “Customer Emotions” collected with customer-first policy – Nikkei Cross Trend
ドンキのUGC活用術 顧客最優先主義で集めた10万件の「顧客感情」 – 日経クロストレンド
今や企業のマーケティング活動に欠かせないUGC。約2カ月で10万件のレビューを集め る「ドン・キホーテ」の事例から、良質なUGCを集めるコツやUGCを生かした…
https://xtrend.nikkei.com/atcl/contents/18/00385/00044/
Donki’s UGC Utilization Technique: 100,000 “Customer Emotions” collected with customer-first policy – Nikkei Cross Trend
UGC is now indispensable for corporate marketing activities. From the example of “Don Quijote”, which collected 100,000 reviews in about two months, we learned tips for collecting high-quality UGC and making use of UGC.
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.
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