The aim of Workman’s “8,800 yen school bag” is to shake up the “orchid life” market, which is heating up due to rising prices.

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The aim of Workman’s “8,800 yen school bag” is to shake up the “orchid life” market, which is heating up due to rising prices.

ワークマン「8800円ランドセル」に込められた狙い 高額化で過熱する「ラ ン活」市場に一石を投じる
そんなファッション化、高額化のトレンドに一石を投じたのが、作業服大手 のワークマンだ。6月5日、同社は、黒一色のみ、税込み8800円のランドセル「ES…
https://toyokeizai.net/articles/-/767166?page=3

The aim of Workman’s “8,800 yen school bag” is to shake up the “orchid life” market, which is heating up due to rising prices.
Workman, a major workwear company, has thrown a damper on the trend of becoming more fashionable and more expensive. On June 5th, the company released the school bag “ES …
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.

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