Why is it bad to “just acquire new customers”? Customer understanding and benefits are the only starting point

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Why is it bad to “just acquire new customers”? Customer understanding and benefits are the only starting point

「とにかく新規獲得」はなぜダメなのか 顧客理解と便益が唯一の出発 点
日経クロストレンドの会員特典とは? クー・マーケティング・カンパニー代 表取締役の音部大輔氏はまず、「マーケティングに取り組む上で、トライアル…
https://xtrend.nikkei.com/atcl/contents/18/01021/00002/?i_cid=nbpnxr_index

Why is it bad to “just acquire new customers”? Customer understanding and benefits are the only starting point
What are the member benefits of Nikkei Cross Trend? Daisuke Otobe, CEO of Koo Marketing Company, says, “When working on marketing, trial…
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.

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