Tokyo Banana’s rival: 3 contrarian strategies for the new standard “Pressed Butter Sand” – Nikkei Cross Trend
東京ばな奈の対抗馬 新定番「プレスバターサンド」3つの逆張り戦略 – 日経クロストレンド
菓子メーカーBAKEが好調だ。最も人気を誇るという「PRESS BUTTER SAND」は、年間 2500万個を売り上げたという。東京駅の定番菓子を作りたいとの思いで始まっ…
https://xtrend.nikkei.com/atcl/contents/casestudy/00012/01491/
Tokyo Banana’s rival: 3 contrarian strategies for the new standard “Pressed Butter Sand” – Nikkei Cross Trend
Confectionery maker BAKE is doing well. The most popular product, PRESS BUTTER SAND, is said to have sold 25 million units a year. It all started with the desire to make a classic confectionery from Tokyo Station. …
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.
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