3 essential steps for BtoB marketing Learn from Misumi: Use videos to meet emotional requirements – Nikkei Cross Trend
BtoBマーケ必須の3ステップ ミスミに学ぶ「情緒要件」満たす動画活 用 – 日経クロストレンド
BtoBのマーケティングでも動画の活用事例が増えている。その理由について、専門家 であるベイジ代表取締役の枌谷力氏は「情緒要件」を挙げる。
https://xtrend.nikkei.com/atcl/contents/18/00977/00011/
3 essential steps for BtoB marketing Learn from Misumi: Use videos to meet emotional requirements – Nikkei Cross Trend
Video usage cases are increasing in BtoB marketing as well. As for the reason for this, expert and CEO of Beige, Riki Kutsuya, points to “emotional requirements.”
*Translated using Google’s automatic translation function. If there are any mistranslations, please contact us.
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